The Inspirational Story Behind Malta +58
Malta +58 malt drink embodies resilience, heritage, and entrepreneurial spirit. Created by Venezuelan couple Alejandro Álvarez and Elimar Coll, the brand connects its consumers with the essence of Venezuela, even when they are far from home. Alejandro and Elimar, originally from San Antonio de los Altos, now live in Buenos Aires, Argentina, where they launched Malta +58—a non-alcoholic malt beverage inspired by Venezuelan traditions. The brand name, “+58,” represents Venezuela’s international dialing code, reflecting their deep connection to their homeland.
The inspiration for Malta +58 emerged when Alejandro noticed the high prices of imported malta in Argentina. Motivated to offer an affordable, authentic taste of home, Alejandro and Elimar took a leap of faith. During the pandemic, Alejandro worked in a brewery, gaining access to the resources he needed to create Malta +58 malt drink. By 2020, they launched their first product, and today, Malta +58 reaches customers across Argentina and has recently expanded into Chile.
The Founders’ Journey
Elimar and Alejandro’s story is one of adaptation, commitment, and passion. Elimar, a communications specialist with a background in marketing, also has a flair for flamenco dancing, which she pursues in her free time. Alejandro, a former TV post-production professional and diving instructor, took on various jobs upon arriving in Argentina, gaining new skills that eventually led him to the craft beverage industry. Together, they have built Malta +58 as a way to preserve their Venezuelan identity while introducing others to their culture.
Malta +58 Product Line
Malta +58 offers a selection of products that cater to diverse tastes, each with its own unique twist:
- Malta +58 Original: The brand’s flagship product, known for its sweet, full-bodied flavor. It combines caramel notes with a subtle bitterness from roasted barley.
- Malta -58: A low-sugar version of the original, with 50% less sugar. This lighter option retains the rich malt flavor while offering a more health-conscious choice.
- Caribbean Pilsen: A lager that complements the malta lineup, appealing to beer enthusiasts who appreciate a crisp, refreshing drink.
Each product is crafted without artificial additives, ensuring a natural, authentic taste.
Nutritional Benefits of Malta +58
Malta +58 is not just about flavor—it also offers nutritional value. Here’s a breakdown of the nutrients found in each 100 ml serving:
- Calories: 55 kcal
- Carbohydrates: 13g (from natural sugars)
- Proteins: 0.7g
- Fats: 0g (Fat-Free)
- Vitamins: Rich in B vitamins, such as riboflavin and niacin, which are essential for energy metabolism and overall well-being.
By choosing Malta +58, consumers enjoy a flavorful drink that also supports a balanced diet.
Cultural Significance and Emotional Connection
For Alejandro and Elimar, Malta +58 is more than a business—it’s a tribute to their Venezuelan heritage. The label design features the skyline of Caracas, a reminder of home that resonates with Venezuelans abroad. The couple is also inspired by their childhood memories of traditional Venezuelan dishes. Elimar cherishes the cheesy pastries her grandmother used to make, while Alejandro’s favorite dish is his mother’s asado negro. Through Malta +58, they share these memories and flavors with a broader audience.
Pairing Malta +58 with Food
Malta +58 is versatile and pairs well with various foods:
- Classic Pairings: Try Malta +58 with arepas, tequeños, or grilled meats for a traditional Venezuelan experience.
- Health-Conscious Options: The -58 variety is ideal for those watching their sugar intake. It pairs well with light snacks and is a great post-workout refreshment.
- Creative Recipes: Incorporate Malta +58 into smoothies, cakes, or marinades. Its unique flavor profile enhances both sweet and savory dishes.
Expanding Beyond Borders
Today, Malta +58 is available nationwide in Argentina and has started distribution in Chile. Alejandro and Elimar have ambitions to bring their beverage to even more countries, sharing Venezuelan culture with a global audience. To stay updated on Malta +58’s journey, follow them on Instagram at @malta58ccs.
Final Thoughts
Malta +58 malt drink is a testament to Alejandro and Elimar’s perseverance, creativity, and cultural pride. They have built a brand that not only resonates with Venezuelans but also attracts international consumers. Through Malta +58, they demonstrate that cultural identity can thrive in entrepreneurship. Alejandro and Elimar’s advice to other entrepreneurs is to stay authentic and committed. They prove that, with passion and hard work, dreams can become reality, no matter where you are in the world.
For more insights on non-alcoholic malt beverages and global beverage trends, visit Beverage Daily and Food Navigator.
